New World of Coca-Cola
MHR International was part of a joint venture with Griffin & Strong that provided Minority and Woman Business Enterprise (MWBE) consulting services for the $98 million New World of Coke project. The 85,000 square foot attraction in downtown Atlanta includes a huge variety of entertaining exhibits, a 4-D Theater, and a fully functioning bottling line. MHR/GSPC developed a mentor protégé program that created unprecedented opportunities for qualified minority and female firms, particularly on the show and exhibit side of the project. In combination with construction participation, MHR/GSPC ultimately exceeded the ambitious 30% minority participation goal set for the project. This project received several Supplier Diversity awards from the Coca-Cola Company.